You might not have to buy a Lucid Air or Mercedes to listen to spatial audio in your car. Dolby and Swedish firm Dirac are collaborating to demo more immersive in-car audio technology. The partnership melds Dirac's optimization algorithms with Dolby Atmos support to deliver 3D sound as well as improve audio quality across the board. The combo can compensate for poor cabin acoustics (such as reflective surfaces and awkward speaker placement) while promising advanced sound staging normally reserved for home theaters. The two companies are showcasing their teamwork in demo cars, but you may have to wait a while to hear it in a vehicle you can drive.